The hype machine went into overdrive before the concert.
Машина ажиотажа заработала на полную мощность перед концертом.
Definitions
A hype machine refers to a system or process that generates excitement, anticipation, or buzz around a product, event, or idea, often through marketing, social media, and word-of-mouth. It can also refer to a platform or tool that amplifies trends and popular culture.
